Everyone has been touched by cancer. It's almost cliche to say.
It's those who have not only been touched by it but stomped on, beat up, and dragged unwilling into the cancer battle that need help.
The way to help cancer patients now and into the future is to raise funds for research to find a cure and that's where the Canadian Cancer Society's only 24-hour Relay for Life comes into the Prince George picture.
The local Relay for Life takes place at Exhibition Park June 13 and 14 and to help inspire some rigorous fundraising it was announced Tuesday morning that Northland Dodge won't be offering up a car this year as it has in the past but a chance to win cold, hard cash of up to $10,000 to those who raise more than $500 for the cancer research cause.
For every $500 raised a relay participant gets a ballot for a ticket to get a little richer themselves.
The local relay has for years been ranked the most successful national fundraiser but last year the numbers dipped.
Organizers are looking to bring numbers back up with this year's fundraiser to take top national honours once again.
"We are always humbled by the amount of support Relay receives in Prince George," Aimee Cassie, annual giving officer for the Canadian Cancer Society, said. "It is an incredible community event which has a direct impact to people across Northern B.C. and something we can all be incredibly proud of."
Northland Dodge has been a sponsor of the event for years.
"We are honoured to assist and partner with the Relay team to keep building on the momentum this event has established over the years," Kyle Backman, dealer principle for Northland Dodge, said. "Northland continues its support and we hope to see the numbers climb this year as it helps fight against a disease that has impacted all of our lives to some degree."
There are several ways people can participate in the Relay for Life, including individually or by creating a team of family, friends and co-workers.
Online registration takes place at www.relayforlife.ca/princegeorge.