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Theatre NorthWest plans fewer but larger productions next season

There will be three productions coming to the professional stage in 2025-26
pgc-magnolias1
Michelle Morris as Annelle, right, and Sanda Clermont as Clairee rehearse a scene from Theatre NorthWest's production of Steel Magnolias on Friday, Feb 7, 2025 in Prince George, BC.

Theatre NorthWest next season’s focus will shift to bigger, more immersive productions.

"We’ve listened to feedback from our patrons,” said artistic producer Marnie Hamagami.

"This decision, made in response to the evolving landscape of the arts and the ongoing effects of the pandemic, reflects our commitment to delivering high-quality performances that continue to captivate and engage our audiences.”

The season will be reduced from four shows to three.

“We’re excited to focus on fewer, but even more dynamic shows next season, allowing us to enhance the quality and scale of each experience,” Hamagami said.

The decision to have fewer shows is also a reflection of the broader economic climate.

Tickets sales have improved since the pandemic but the recovery process continues.

Rising production costs and price increases across industries have also played a role in this shift, leading the company to reevaluate how best to provide exceptional experiences for all, the press release said.

"We believe this change will allow Theatre NorthWest to continue to provide the high-quality productions our patrons expect, while ensuring our long-term financial sustainability," said Greg Petrisor, board chair.

While the upcoming season will feature fewer performances, the company remains committed to offering an unforgettable theatre experience. Expect a season of fun and exciting works that continue to celebrate the power of live performance.

Theatre NorthWest looks forward to continuing to serve its loyal audience and welcoming new patrons to the theatre.

"This isn’t goodbye to any of our ambitions; it’s simply a recalibration," Hamagami said.

"We’re more committed than ever to providing extraordinary theatre, and we can’t wait to share the new season with you."

For more information, including the upcoming season lineup and ticket details visit www.theatrenorthwest.com.