The city of Prince George has launched a new survey to get feedback from residents to develop a new slogan for the city.
The city says this is a part of a new branding and research project to find a voice for Prince George that reflects the city’s culture and lifestyle.
The first phase launches today with a survey and later will expand to include consultations with resident focus groups.
“A brand for a city is like our personality. It is who we are and what we want to be known for,” says Julie Rogers, communications manager at the City of Prince George, in a news release.
“When a city government makes decisions on things like what the street banners look like, the welcome signs, or even the tone they take on social media, they do so with their brand in mind.”
The city says the project seeks to understand and articulate Prince George’s community identity and the gathered information will define the city’s brand vision, purpose, and values so the city’s marketing and communications teams can paint a strong consistent image.
The project will first gather input from the community about what it means to be from Prince George, then identify the city’s strengths and attributes before creating a slogan for the city.
The 13-question survey runs from August 31, 2022 and is available online.
