The College of New Caledonia (CNC) is promoting road safety in a new educational campaign geared toward international students.
The campaign is a joint effort between ICBC, RCMP and CNC, and includes three videos featuring CNC international students who address different aspects of road safety.
The impetus behind this project was the death of CNC international student Sandeep Kaur, who was killed in a pedestrian and motor vehicle collision near Highway 97 and 22nd Avenue in June 2018.
CNC will also install a memorial bench in memory of Kaur.
“It is important to learn road safety rules anytime you’re in a new country,” says Barbara Old, director of international education, in a press release. “Road safety has always been a part of international orientation but we have decided to make it the focus of an educational campaign this year.”
The videos target three key aspects of road safety, including distracted driving, pedestrian safety and speeding. Each video also includes a road safety message spoken in the different languages of CNC international students.
“We’re proud to support this initiative to help educate drivers and pedestrians new to our province. We all play an important role in making B.C. roads safer,” says Doug Mac Donald, ICBC road safety and community coordinator, in the release.
He says that in British Columbia, distracted driving causes more crashes than impaired driving and that 69 per cent of crashes involving pedestrians in B.C. happen at intersections. A car going 30 km/h can take 18 metres to come to a complete stop.
The campaign kicked off at CNC's Prince George campus on Nov. 27.
The videos will also run on a rotational basis during the preshow at Famous Players 6 Cinemas from December to February and are available to watch on YouTube anytime.
