A photo of 1920s-era George Street will grace the cans of CrossRoads Brewing & Distillings' George Street Brown Ale, which will be available at local liquor stores.
On Tuesday the local craft brewer announced it will be canning its popular George Street Brown Ale as part of a press conference touting the revitalization of the city's former main street.
"Council has a priority to enhance the vitality of downtown, and we are seeing the incredible local and out-of-town private investment in the downtown," Mayor Lyn Hall said in a press release. "City investment in the area, like the new Wood Innovation Square, Park House, a new pool, and a pedestrian-friendly connection to George Street from Seventh Avenue is strengthened by nearby businesses such as CrossRoads, Birch & Boar, The Keg, Butterfly Boutique, and others - these entrepreneurs are bringing George Street back to life."
CrossRoads founders Daryl Leiski and Bjorn Butow said George Street Brown Ale is one of their bestsellers.
"The dark, yet mild, easy-drinking English-style brown ale features subtle flavours of caramel malt, biscuit and chocolate," Leiski and Butow said in a press release. "English brown ales were a favourite of northern coal miners, their preferred beverage after a long day's work. We're excited to launch this packaged version of one of our top-selling draught beers, featuring this iconic photo."
Some of the projects contributing to the redevelopment along George Street include the four-building Park House condo complex under construction across from city hall and a five-storey multi-use building under construction at 547 George St.
The multi-use building at 547 George St. is being built by local developers Ken and Chris Leboe of Primex Properties. The project will include a mix of residential, office and retail space.
"We're very excited to invest in downtown Prince George," Chris Leboe said in a press release. "We see nothing but long-term sustainable growth and opportunity for entrepreneurs and people wanting to live in an affordable urban setting. We're excited to showcase our new project. We believe it will add another piece to transforming George Street, along with the other private investments."
