A local lingerie brand is asking women to donate their gently used and clean bras to women in need.
The company, Modern Match Lingerie, started the initiative last year when women’s shelters saw an uptick in women seeking refuge and domestic abuse hotlines saw an increase in calls.
Company founder Shauna Allen wanted to jump into action and support women who need it most. She said her team visited the Phoenix Transition House last June to better understand their needs and find out how they could help local women.
“An expense that we often don’t think of when donating to at-risk people is their underthings. It’s more of a priority to donate non-perishable or winter clothing. But for a lot of women bras are a necessity and if they can’t financially afford them, they will just suffer without them,” said Allen.
The company is calling the donation initiative Worthy Warriors and bras will be donated to the United Way of Northern BC who will then distribute them to benefit Prince George agencies that need them the most.
“Every woman deserves to feel empowered and we believe your innerwear repertoire plays a big role in that. Not only are we helping women step into their confidence, we’re doing it by supporting ‘the girls’ along the way too,” added Allen.
Women are encouraged to drop off their lightly used and washed bras at the Modern Match office building which is shared with Rivers Edge at 3981 18th Ave.
"United Way of Northern BC is so excited to partner with Modern Match Lingerie for this unique and important opportunity for the Prince George community,” said Trista Spenser, executive director of United Way of Northern B.C.
“As a connector of resources to local need, it's important we work with a variety of community-minded organizations to ensure support is provided to our most vulnerable in ways we often don't even think about. This is one of those opportunities to do something great in an unexpected way.”
Modern Match will accept donations Monday to Friday from 9 a.m. to 3 p.m., excluding weekends and holidays.
