School District 57 is looking for a new logo and is looking for the public’s help in developing it.
Speaking at the Tuesday, April 8 meeting of the district’s board of education, Supt. Jameel Aziz said he’s heard that people don’t really identify with the current logo.
That logo is a simple stick figure sitting at a desk.
“When I was hired and saw the school district’s logo, I was a little surprised that would be a modern logo for a public school entity,” Aziz said.
“In the year I’ve been here, I’ve heard a lot of discussion from partner groups, from employees, from our students around the fact that our current logo does not resonate at all. In fact, when we go to partner group meetings, they don’t use our logo.”
The superintendent said that the district is working with Monogram Communications to create a new logo that creates a greater sense of pride. He commented that the sign on the school district’s building is old enough that the old logo can probably be peeled off and replaced without much issue.
As part of this process, there’s going to be partner group meetings, engagement sessions and public feedback.
It also includes an online survey, which went live on Wednesday, April 9.
That survey page, located at surveymonkey.com/r/BNLX32B, says that the design comes from an American education conference a staff member attended in the 1960s and it has been used ever since.
It also says the current logo doesn’t include the communities and First Nations located within the district, any Indigenous elements or elements of modernity.
The survey asks what qualities and values should be represented in the new logo, what font participants like and provides examples of other school and school district logos that could be drawn from.
The board began, and later abandoned, a similar plan in 2022.
