The Tourism Prince George Society (TPGS) has a new leader at the helm.
It was announced this afternoon (Jan. 17) Tracey McBride is the new CEO after Erica Hummel resigned in September 2019, to take on a new opportunity in Edmonton. She spent five-and-a-half-years in northern B.C.
“I am excited to become a part of Prince George. It will be wonderful to be able to contribute to the community in working with the TPGS team to grow the existing year-round business, conference, cultural, sports, and recreational opportunities offered,” McBride says in a press release. “With the help of my team, I am going to continue the great work that has already been done in past years. The goal is to enhance Prince George’s visibility as a vibrant city at the edge of northern B.C. wilderness with endless adventure just at your doorstep.”
McBride is currently finishing up her contract as interim executive director for the Aseniwuche Winewak Nation, which is located in Alberta.
Her resume includes working with the Ontario Ministry of Tourism and Culture as an industry development liaison with Tourism Hamilton, City of Toronto and Niagara Falls Tourism. She's also been the general manager for Waterloo Regional Tourism and the City of St. Catherines.
"The TPGS board of directors is looking forward to working with Tracey," says board chair Elke Hierl-Steinbauer in the release. “Her vast experience and knowledge in the tourism industry will be an excellent asset to the community, our shareholders and the staff at Tourism Prince George."
McBride has also been recognized with numerous national and international awards in destination marketing. She also lectures at universities around the country on tourism product development through the Economic Development Association of Canada.
Her post-secondary education was primarily in social sciences, communications as well as media at McMaster University, Sheridan College and Niagra College.
McBride's first day on the job will be Feb. 3, 2020.
